Communication is the most basic of business requirements and yet often the hardest to achieve coherency within. We all now live, work and play in an environment of communication choice, and one of the largest challenges faced on a corporate level is how do we maximise the opportunity this brings without weakening our voice or brand persona.
Our background in multi-channel communications, branding and technical development, has instilled in us the importance of rationalising the various communication methods for key target audiences.
It is crucial for us to understand our clients business, customers/stakeholders and objectives. We can only ensure that we are providing the right solution if we have spent the time investigating the business needs and key objectives.
Our core areas of consultancy include:
Ecommerce development or redevelopment
What is the right ecommerce platform?
What level of investment is required for ecommerce?
What levels of returns can and should ecommerce bring?
Can an ecommerce site match brand requirements?
Customer conversion and commercial strategy
How do people use the web?
Are they finding what they need on your site?
How can we improve the customer process through the site or account/checkout process?
What is the true site conversion rate and how can we improve on this?
Technical and application development
What’s on your technical wish list?
Are you happy with the build or infrastructure of your site?
Are you concerned with the performance of your site?
What would you like to offer your clients/users and how can this improve your business processes?
Investor Relations and Corporate Communications
What do your key stakeholders want from your IR site?
What are the best practice guidelines?
What additional functionality can we offer such as stock feeds or news alerts?
What are the key requirements and legislation's?
Corporate Social Responsibility
Why is CSR important?
How can CSR sites deliver positive benefits for your business?
How can your CSR communications be improved?
What are the industry guidelines for this type of site?
How can printed CSR reports and web sites work together?
Can I encourage feedback and get input from stakeholders through the site?
Search engine optimisation and online marketing
How do you improve your search engine rankings, drive new customers, and maximise buyers not browsers?
What pay-per-click options are available and do they work?
What are the most important elements of a site to maximise your SEO?
In addition to our own internal skills, through our partners we can also provide access to specialists providing:
Content strategy and commercial application for printed catalogues.
Environmental printing and print management.
To chat about how we can asses your own consultancy requirements, please contact us and we'll arrange to visit you in person or arrange a web conference.
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