Working on branding and identity projects is core to our experience. Whether it is creation of new brands or development of existing ones, all projects should include both sensitivity and consideration of the core identity.
Branding and identity work is often approached in isolation of the core materials that will be used to perpetuate it. Our approach is different. We believe that you can’t truly decide or define a brand out of context and seek to develop our creative work as part of the overall suite of communications materials.
Whether this is through rough scamps or initial concepts to define how it’s application will work in the eventual materials to be produced, our process is designed to ensure that the eventual execution is as strong as the initial brand concepts.
Creating a clear vision and understanding of a brand and a business comes from it’s people and the people that lead it as well as the goals for a business. Defining the purpose, feel and core reason for ‘being’ of a business, is central to achieving a brand that clearly reflects who you are and how you operate.
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